I really dont know who their target customer is, but then again, when I look around, I find tools like windev (PC-Soft) and Clarion (softvelocity) have a loyal following
Except of course that embarcadero, is way more expensive
Free-pascal is cute and probably productive, but there are way more intellectually and technically interesting options, even tcl/tk in my opinion is better intellectual and technical investment of time compare to free-pascal