I think (one of) the problems with the data science career field is that there are a lot of juniors who want to run sklearn and call it a day, following the tutorials that seem to 'just work' that real-world data doesn't without a fight.
To get value out of the work, you have to be methodical, careful, and really dig into the data. The observation that 85% of the time is cleaning doesn't eliminate the need to know what you're doing, what approaches to use, how to judge success, how to communicate results, etc.
Another thing to consider: I've found big, boring companies are usually better to do DS at than small ones. Big, boring companies have better discipline in collecting and managing data. Also, a 1% improvement to an existing process matters a lot at BigCo, and very little at a startup - and a lot of DS models are that sort of incremental progress over rules engines or heuristics.