LinkedIn CEO On Why We Need More Than Facebook
techcrunch.com
techcrunch.com
It's not like Facebook where there is fresh content everyday (wall posts, comments, etc.) and new things to see. They are albeit superficial, but at least there's something drawing me back to the site everyday. I seem to get none of that from LinkedIn.
Unless you're actively looking for a job (or are trying to hire someone) it's probably not a site you go to every day.
But I think LinkedIn's success is partly because Facebook hasn't solved the social context issue. Work vs. friends is very important, but there are also differences in how we act with close friends vs acquaintances, friends vs. family, or even close friends that we met at different points in our lives. That would be a very difficult problem to solve cleanly, are there any social networks that are trying?
There's way fewer companies that would consider a keg stand as a sign of unemployability than there were 20 years ago. In fact it would probably be seen as social proof by many managers and someone they'd enjoy having around.
It'll sort itself out on the user side. Super complicated tools to manage your profile information will never reach mass adoption.