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I think the word you're looking for is fraud. Securities fraud, mail fraud, wire fraud. How many counts, billions of dollars involved, etc.

Fyre was definitely a scam. McFarland was lying to investors, employees, and customers. He ignored professional advisors, and refused to cancel the event when it was clear a few weeks before hand that the products and services he had sold to people were not real. He accepted money for things that he had no way of fulfilling. That's a scam. Madoff may have done more scamming involving more money, but both were scams. McFarland was using later customers money to try to fulfill promises made to the earlier customers. And that isn't even starting to consider the real wire fraud he was committing the whole time behind the scenes, and the later fraud after he was out on bail.

McFarland raised money from investors using forged documents, that's Madoff level fraud