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Maybe they should have GDPR-like fines (I am not saying that GDPR it self is good!): "In some cases, violators of the GDPR may be fined up to €20 million or up to 4% of the annual worldwide turnover of the preceding financial year in case of an enterprise, whichever is greater."

AT&T's revenue is 170.756 billion so the fine would be up to 6830 million dollars, or almost 7 billion dollars.

Maybe this kind of threat would stop them from selling this private data.

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I think the best way to stop people from doing bad things is personal accountability.

If a company deliberately break the law, why not send those who decided to to that, the CEO and the chairman of the board to prison?

Why not both.

First and foremost I think it is a cultural problem. This behaviour is seen as "just what people do" and therefore we must punish it otherwise it will never go away. I don't disagree that punishment is something that is warranted, but I also think that maybe it is time to take a deep hard look at why this behaviour is so prevalent.

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