This is pretty interesting. There are a lot of interesting projects and data analysis that come from analyzing tweets but the price tag seems far beyond what any of these would be willing to pay.
Previously some serious time would be spent scraping content from the feeds but given that it's only 2% of the content and would take months (at least) to gather a significant amount makes it less than ideal. Although I would assume for a vast majority of cases, months are worth less than $360k.