I know this is off-topic, but I've contemplated this question for years. Why aren't there better technology services/products for outdoor sports in general? I've attempted a few "adventure sport" themed projects, but they never seem to take off. I think there's a paradox between my love for technology and my love for the outdoors. I enjoy both immensely, but they don't go very well together.
Best of luck! I would be interested in hearing some stats (daily reach, submission stats, etc.) when you have them available.