Not quite that easy. Notice that the following sentence is often different. What I suspect they do is have a set of characteristics they look for, like winning team, number of starters coming back, all starters coming back, won conference, made NCAA, made final four, won it all, etc...
And then they have a set of sentence structures they can plug in for these. This allows you to actually generate a different story for the exact same team -- saying really the exact same thing.