Crowdbooster (YC S10) Launches Twitter Analytics with a Twist
mashable.com
mashable.com
http://twitter.com/paulg/status/27959363780
got a large number of retweets but had a comparatively small total reach because it was retweeted mostly by hackers, who didn't have many followers. Whereas the retweets of this one
http://twitter.com/paulg/status/25998745559
generated a much larger total reach, presumably because it was about Twitter itself, and thus was retweeted by some community insiders who had lots of followers.
Maybe my experience is unusual because I happened to start using both at the same time, but I couldn't imagine using Twitter without Crowdbooster.
A 2cts idea on impact ('did it resonate with your crowd or cross the board'), staying on twitter (vs. if people did sthg you recommended to do like in their study 'buying a book') could be to see the n degrees of cascade retweets. Ie. if your direct follower retweet that's "level 1 retweets" if some of their own follower retweet "level 2 retweets" etc. to see if there is a cascade effect or not.
People seem to appreciate context more than raw data. If you can tell them the "whys" so you didn't have to presume, then you've got a valuable service.
I guess the monetisation is pretty obvious - charge businesses for analytics - though I wonder how they'll tier the pricing. After all, many tiny, broke businesses are very active on social media, so activity won't be a good way to split it...
We're starting with just a free version for consumers and one price all for paid users. Our first paid feature is reporting, which at $200/mo makes sense for any business which currently has an employee spend hours compiling Twitter reports by hand. In our many conversations with businesses, we found this to be surprisingly common, and just as painful as you might imagine.
When we add additional paid features, we might add additional tiers of pricing depending on what makes sense for those features, grandfathering in old customers as appropriate. For now and the foreseeable future, there is just one price.
These guys are awesome, they helped a lot of companies out already with their social media optimization.
It's true that not every business is investing this much in social media now; we think this will change dramatically over the next few years, in part because products like ours will make it more apparent what the ROI from effective social media campaigns can be.
The situation would be improved if you could tell me when to expect the invite instead of a vague 'soon'.
For us, it's actually really important to let people in slowly. A new user signup is the most expensive event for our infrastructure by a huge margin, since we do lots of queries to Twitter and lots of additional number-crunching behind the scenes. A big, sudden burst of signups, especially if it included several big Twitter celebrities, would result in a bad experience for everyone. We've been getting a very healthy number of signups so far, but we will try to invite everyone in within the next couple weeks.
edit: Oh, on their homepage it says they changed names from Conversely to crowdbooster on three days ago. Maybe things haven't had time to adjust.
domain: crowdbooster.com
created: 11-Nov-2010