A phenomenon like Burning Man needs to be somewhat inaccessible to actually work. If it's too easy, it fills up with people who aren't committed enough. In the beginning, that inaccessibility was provided by the sheer obscurity and a somewhat remote and hostile location. But now Burning Man is famous and some tourists are willing to make the effort. But tourists just aren't committed.

That means it's time to raise the stakes. Start holding the event in some even more remote and inaccessible place, like the top of Denali. Those who are willing to go that far will be a smaller but more committed group.

"That's the door. The only way in. Small and extremely uncomfortable. And anyone who wants to know us has to find out how to get through that door. Brother cardinals, we need to go back to being prohibited. Inaccessible and mysterious. That's the only way we can once again become desirable." -- The Young Pope