"True wealth" has many meanings in life, not only finance. When you substitute all of life for finance, its a trap.
My point was that [Time worked == money generation] is exactly the opposite way of looking at things.
They were straight up about letting me know, hiring me is great for them because they can make a crap ton of income once the product is completed.
That's the nature of things though. You make money the most money by owning things that make money.