The look and feel is very Apple store so that probably is the fairest comparison - but they’ve managed to retain the good bits without it feeling like the chaotic jumble sale that Apple Store’s have become.
Dotted around the store are live demo machines showing Python code running on Pis powering sensors etc, and tutorials showing you how to run it etc.
Was really interesting and heartening to see the number of young 11/12yos in there, boys and girls, either experimenting with the Pis or playing Minecraft etc.