I disagree. It is a basic and ubiquitous distinction in any corporation, because the distinction between appraising the technical merit of a proposal and assessing the political implications, who gets credit, bonuses, etc. etc. is so vast.
The connotation of “selling your vision/plan” is obviously political, getting buy-in from a political / authority sense, unrelated to any technical specifics.
This is just corporate day-to-day 101 stuff. My use of this distinction is not unique in any way, it is the obvious interpretation that would be used anywhere someone is discussing any type of business project.