I wonder where this meme started and why? I cant imagine ‘big fruit’ is that big or sinister.
Are you familiar with the phrase “banana republic” and it's origin?
Big fruit is, historically, not any less sinister than big oil, and, while less influential, powerful enough to be a major international force, and drive wars and major power policy.
Is probably because we, humans, had seen before what scurvy can do to the body when you stop eating oranges, fruits and vegetables for just one or two months.
Significant amounts of vitamin C are in potatoes. People in general don't even know that, so I don't buy the idea that people are generally seeking out foods for their vitamin C value to prevent scurvy.
The drive to eat a special kind of food sometimes is common to many mammals. Not much different to being thirsty when you are dehydrated. Everybody experience sometimes a "thirst" for salt (in hot areas), sugar, or (in very cold areas) fat. Is a survival mechanism wired in our brain and not uncommon at all.
I bet that we would intuitively seek for foods rich in vitamin C if getting short of it.
This isn't a case where your body is craving a vitamin, and urging you to eat an orange. Your mind is saying "this is the right thing to do!", when in actuality, it's spiking your glucose.