The Simple Psychology Behind Apple's Fall
medium.com
medium.com
We shall destroy our planet in a very few years if we continue to tear out its heart for fashion. We must instead build for quality, function, and to last.
If your motivation in buying a $1000+ phone is to create envy, you are not fit to live here. Can we change this through mass marketing? Do we need new laws to make this happen? Should we jail or perhaps sterilize those with this trait? How extreme are the measures we need to take when our survival as a species is at stake?
It is pointless to debate the relatively weak data behind climate change when we have strong evidence of a mass extinction event that will likely end our species within a few decades. This may be the last moment that change is possible.
I think the point of the story is not that people are vain or need to be special. That's not "fixable" and it's debatable whether it would even be desirable to attempt to fix it. The point is that there are limits to the market for everything, including boutique phones. Apple is finding out that, lacking innovation or even real product improvement, they're going to come up against these limits.