Profits are a signal, and a powerful one at that. Outside of rent seeking, which I regard as fairly rare, profits signal that an entrepreneur is delivering value in excess of the costs to produce the value. Spread out over the size of a community, region, or nation, that's like magic!
Furthermore, they're not cold and unemotional, as is suggested here. Value almost always has an emotional component. The profitable condos that people want to build aren't going to be inhabited by automatons. They'll be inhabited by people - people who will date, get married, have children, people that will graduate from high school and college, people that will march in parades, protest in political movements, enjoy and create culture. To look at the value that companies want to create in this space like a shameless cash grabs ignores the very humanity that assigns that value in the first place.
Profits are not evil. They're a signal of efficient production of value, and value implies a benefit for humanity.