The 'top' of every USB-A plug I've ever seen is smooth, while the 'bottom' has a seam down the middle. And you can tell the receptacle's orientation from a glance just as easily, but you don't have to because the 'top' side of the plug should face the 'top' of the device it is plugging into in almost every consumer device I've used.
Top of plug = top of device. Easy. It seems more like a cheesy running joke that people just go along with at this point.
(Wow, of all the things to become a touchy subject...what am I doing with my life, typing stuff like this out? This isn't helping anyone. Please ignore my pedantic bullshit.)