If I'm looking for a book I want to learn from, I scout recommendations from journals, magazines, blogs, respected radio programs/podcasts. End of year "best of" lists are also a good source of ideas. Then I read some in-depth reviews of books that strike my fancy by reviewers who have reason to know what they're talking about. Many of these have 4+ star ratings in goodreads, some don't.
Also, a blanket rejection of books by journalists or other non-experts is going to lead you to miss some really good books. That rule immediately called to mind Tracy Kidder. So, "The Soul of a New Machine" is off limits. Really? No thanks. I can think of many others.