So... they just became profitable, and now they're about to spite a lot of users for about 10% of their revenue? I hope this day haunts them.

I can't believe how many people are discussing this as if ads are the utmost legitimate moneymaker. Ads are parasitic by their very nature, their purpose is to forcibly occupy some mind real-estate. Nobody wants to see ads, yet a large industry exists based on making people see them anyway.

I'm happy when I learn that more and more people are using adblock, and I hope companies that rely on ads to survive disappear. Spotify has chosen to put itself in that camp. I think it's foolishly short-sighted, and I hope time proves me right. The alternative is a future where the ads win... who really wants that?