I understand the reason behind it, and its great to have a fabricated word as it's very trademarkable... but it never sat with me well.
Maybe "InboxAdvisor" [snort] is better?
RosivdaXobni.com still available.
I for one am relieved that they removed the macron from the 'o'. Why in the world would you go out of your way to put a diacritic there if you don't even follow its pronunciation rule?
It was causing me sleepless nights as well.
I like the current logo. After reading this, it makes me wonder how much time was spent worrying whether the reflected 'b' should be forwards or backwards.
Interesting how it pulls out a somewhat subtle observation about letters.
Finally, my Photoshop skills improved and I discovered my new favorite font: Trebuchet MS
This made me chuckle.
Xobni's marketing strategy is as memorable as Serutan's: in both cases you have to immediately explain what the word is ("It's Nature's Spelled Backward!"). Normally the goal of positioning is to own a word or phrase in the prospect's mind, this approach may be as ill-fated as Volkswagen's "Farfegnugen" campaign.