Why tokenize vouchers and gift cards on Stellar?

Surprisingly, in between all the hype it seems like the opportunity to tokenize vouchers for e-commerce and retail has been overlooked.

What if you could integrate a simple SDK that supports a global value transfer standard, avoid the requirement of a large operating float and benefit from a fluid marketplace to get the best rates to sell any voucher in the world?

It looks like there is a massive win-win for all stakeholders if vouchers are tokenized. This article unpacks the proposed model for suppliers, retailers, brokers, traders, distributor and consumers.