> If someone can come up with a distribution mechanism which solves the problem of helping the user discover All The Content minus the spammers, scammers and fake news, they will be able to deliver more relevant information than search or social media can today. Google being large actually gives them an in-built disadvantage here because no matter what algorithm they develop, it's going to be everyone's first priority to reverse engineer and game.

I wish there was a way to detect people attempting to game the algorithm, and just ban them indiscriminately. That's the only way. It probably requires AGI, though.

Just like the old saw, "you're not stuck in traffic, you're the traffic", if you're doing SEO beyond making your page lightweight and useful to people, you are a part of the problem.

It won't solve fake news issue; people could still make nice and fast sites full of lies. But at least low-effort "content marketing" spam would hopefully disappear, not to mention comment spam and all the other content that exists solely to push useless sites higher in SERPs.