Because your build then becomes an actual program (i.e. Turing complete) and you have to refactor and maintain it! This is the common problem of using a "programming language as configuration" (e.g. gulp?)
Dhall solves exactly this problem: https://dhall-lang.org
It has the same premises of Pulumi, but without the Turing completeness (I don't know if/how Pulumi avoids that, but if it does it should be part of the pitch), so you cannot shoot yourself in the foot by building an abstraction castle in your build system/infrastructure config.
We use it at work to generate all the Infra-as-Code configurations from a single Dhall config: Terraform, Kubernetes, SQL, etc.
And there is already an integration with Kubernetes: https://github.com/dhall-lang/dhall-kubernetes