Building a fashion search engine with deep learning
blog.floydhub.com
blog.floydhub.com
A 4X dress on Amazon will often wind up being the equivalent of an American medium because it's from a Chinese vendor. It's baffling to me that Amazon doesn't make their clothing vendors enter a basic bust/waist/hip set of measurements and let people search by those.
Gulnaz here from Easysize. We use a range of factors (combined with ML) to recommend the right size and fit: from gathering product-specific post-purchase feedback, analyzing orders & returns and asking shoppers about their unique sizing challenges.
IMHO when it comes to recommending the right size at scale, the key challenges are: 1. taking into account fit and style: the same shoppers may like slim-fitted shirts and oversized sweaters. 2. keeping UX super simple: shoppers get bored and annoyed when they're asked too many questions or asked to perform some other actions. 3. taking into account unique product features: fabric, clothing cut etc.
Photorealistic, physically accurate virtual try-ons.
As you may already know, "Standard Sizing" is a misnomer. There is no single standard for a size. US vs EU vs JP vs other are all the same number (size 4) but different nominal sizes.
Add to that the chaos of standard sizes between brands (brand A size 4 != brand B size 4 != brand C size 4) and even within the same brand (brand A product 1 size 4 != brand A product 2 size 4) and you find that there's no single answer to matching a human to a size.
Even your suggestion of measurements won't help without more data around it. Clothing shape and fabric type matter nearly as much as the measurements, since one may be a form-fitting 90cm and another may be a breezy and stretchy 90cm. Personal preference matters as well, so you may prefer breezy while I prefer form-fitting.
I've seen exactly what you describe - sizes varying between countries, between brands, between individual items in a brand. A lot of the listings on Amazon include a custom size chart now, but it's not semantic data - it's just a screenshot in the product listing.
Example: https://www.amazon.com/Beautifulfashionlife-Waisted-Pleated-...
This one lists a XXXX-Large as a 34" waist, and a Large as a 28" waist. It shows up if you search Amazon for "plus size skirt"; if Amazon made vendors put in the waist measurements and let them be filterable based on that, someone in a US size 18 dress wouldn't be offered this as an option.
Again, I get the difference between a 90cm loose fit and a 90cm tight fit. I should be able to tell a major ecommerce site "look, I'm 150cm... fuck off with the 90cm stuff".
Link: https://measure.productai.com
Disclaimer: I worked on this product.
Standardization is one way to go, but for us we quickly found that with clothing styles, edge cases are the norm, not the exception.
This is a product with 1 measurement, maybe 1.5 if you count length. Due to flare, waist position, ratio to waist, etc. the length is subjective even with an absolute value assigned. Providing those measurements in this one case will help, but then you have to deal with "skirts" as a whole category with many sub-categories. And your measurements need to apply universally, so you need style, waist, waist position, length, flare, hobble and more. Broad categories for any of them won't help you, so "> 150cm" is not going to help beyond an existing "plus size" filter. Where the skirt sits matters too, so 150cm is fine for https://amazon.com/dp/B01G0YFAWM/ but not for https://amazon.com/dp/B07HB2NXPY/ .
https://amazon.com/dp/B01KXBI2VE/#g2s2SizeChartView_15496401... shows they have the data in some cases. There's a proper HTML chart with all the measurements as "Size Chart" in the pictures section. I would love infinite knobs to filter on every aspect, but most people (as proved per $ spent) prefer fewer simpler options for how to find products.
Surely the graveyard of doing-it-smarter retailers lend some credence to the theory. You're not the first person nor the last to want clothes to fit you well. But you just don't buy new clothes all the time like the impulsive crazies do, and they're the "whales" of the fashion industry.