I'm a finance professional as well, and I generally agree with you. But every consumer has access to one piece of
very vital non-public information, Namely, his or her's
personal preference.
For example, say that I own a Tesla car, and think that it's pretty great. That's a very valuable piece of non-public information: I think Tesla cars are good. If one was to act upon this private information 3 or 4 years ago, they would have done very well indeed. Same with Google, or Amazon, or a multitude of other public companies.
I think people overestimate how difficult it is to make money in the public markets as individuals. Hedge funds, and especially mutual funds, are quite constrained in their ability to up size positions and put on profitable trades. They have redemptions, they have to hold assets in cash to liquidate shares (mostly this in a problem for mutual funds, not hedge funds), they might have to hold a long only portfolio (again, a problem with mutual funds, not hedge funds).
Individuals don't really have this problem, since they are managing their own money. If they want to put 50% of their capital into one name, no one is going to stop them. Moreover, they have full transparency into redemptions and inflows.
I have personally have done quite well with my own investments, achieving a better return than the firm that I work at. This has only been possible because I have complete insight into my risk tolerance, and don't have management and performance fees eating into my returns.
Another example. My wife's grandfather's wife in the early 2000s loved books and loved reading. Consequentially, she loved Amazon and what the company could provide for her. She convinced her husband to invest a sizeable chunk of their net worth (while not huge, was substantial, maybe 2 million) in one name, Amazon. They both dead recently, but the estate is very very valuable at this point, all because of that single Amazon investment shortly after they IPO'd.
Just because there are huge players in the market, doesn't mean an individual can't compete. In fact, individuals are probably in the best position to reap the highest returns from the public markets.