I'm sure someone must pay. But I can make assumptions all by myself with little to no help. What I could really use are details, facts, evidence. So I'm forced to reiterate, care to provide some?
I don't mean evidence that people want more privacy and someone is paying/putting up billboards advocating this. Do you have some evidence (anything) that these yet unnamed companies are behind a strategy to stain FB's image (as if it were needed) in order to have the privacy violation market all to the themselves?
Can you at least name one of these companies? Or maybe a hint on why Facebook doesn't even acknowledge this enemy?