The Beatles Appear In iTunes | Hacker News Reader

The Beatles Appear In iTunes

macrumors.com

11 pointsthehodge16 comments

Yawn. If you wanted the Beatles on your iPod you could have gone out and bought the CDs and ripped them.

...Or otherwise acquired them. This is a letdown for how much they were hyping it out. Was I too optimistic to hope for something that I would actually never forget, like cloud-based iTunes?

The average consumer doesn't care about a cloud-based iTunes. The Beatles are something that they will never forget, but they don't care about the technical delivery method. They just want the content.

Apple really screwed up with this one. Now they look out of touch..

How did Apple screw up?

Did they produce any PR besides the one teaser page on the iTunes site, which ran for a day?

Is it their fault that the tech media ran wild with it?

They hyped something DULL. Apple knows exactly what the tech media will do with it, that's why they ran a teaser.

Meh! Apple's marketing department needs to go back on their meds, the only thing we will never forget is how overhyped this announcement was.

In the UK the White Album on iTunes is £17.99, on Amazon it is £12.99, what am I missing?

What am I missing?

What, exactly, did Apple's marketing department do to hype (much less overhype) this announcement? It seems to me that there was a cryptic teaser page on the iTunes site for 24 hours. It's hard to imagine a more low-key launch, other than silently adding the Beatles albums to the iTunes catalog.

It seems to me that it is the tech media who need to have their meds adjusted.

Apple's teaser suggested an unforgettable announcement, this must have been designed to fuel speculation. The disappointed backlash will be quite funny, and deserved.

I'm quite surprised at the level of 'upmph' that has been given to this announcement... we all knew it was going to happen one day but to be honest, it makes no difference to anyone.. most people already had the beatles on there iPod years ago...

Why are there THREE stories about this on the front page of HACKER NEWS?!

THREE!

Because TWO was not enough, and THREE is ONE HIGHER!

Apple never introduced products "You'll never forget" without a media event. Apple would describe their products as "magical", "amazing", or "revolutionary", but "Tomorrow is another day", "You'll never forget" is personal. It has an obvious sense of lyrics. And music, include that from the Beatles, is to most people unforgettable. People has an attachment to music on a whole different level compared to technologies, which are replaceable and in most cases just tools to get things done, like listen to music.

Anybody who knows Apple wouldn't expect anything other than Beatles from yesterday's tease.

Zzz.

Is this announcement any more seismic over in the music industry?

(Is there a music industry equivalent to HN? Hack News?)

Is that it?!??! We were all set for music streaming and we get the back catalogue of a fairly influential band whose label had a long standing trademark dispute with iTunes over the word Apple.

Can we please stop posting popular stories on Hacker News? If I wanted to know that the Beatles Album came out, I could have gone to ANY news source.

Reply on news.ycombinator.com