But...
Their current "force you into app" (which appears to leave you logged in, able to make account changes, even if you change your password) approach is fucking horrible. Their mobile navigation is broken by design and.... for what? What incentive do I have to sign up? Why should when its in such a hostile way. The incentive clearly is for them the organization to get new funding and not for me as a user since functionality has been reduced for NO reason. It's like Quora... that worked great for funding but has really done a lot to develop a mature business, eh?
... I'm gonna go pour out some coffee in memory of Digg.