I have the same unsettling feeling as you. The conspiracy theorist in me is definitely on high alert and sees it as an attempt at conditioning this generation towards accepting a lower quality of life than their parents had. If we can be made to actually believe we want to live in tiny cramped homes and apartments, then when it comes to pass we won’t get out the pitchforks and torches and riot.
Eating bread and plain water is healthy, and good for the soul!
Bicycling instead of driving is good for the environment and keeps you fit!
Living in a van is freedom and ultra mobile!
Note that none of these statements is wrong, but they are arguably propaganda aiming to get people accustomed to living with less.