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I agree that the author was right about Zuckerberg. I also contend that, at this stage, it doesn't matter. You can't put the djinn back in the bottle. The tech world has been making the case for years that privacy matters but it's clear that it doesn't. The companies that violate it over and over, publicly, are not punished by the market and the companies that respect it are not rewarded.

People don't care about privacy.

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People != the market. Anecdotally Facebook usage among my circles has dropped. Most of that activity has shifted to Instagram which Facebook, Inc. owns but the general stigma attached to it is less.

Sure. But the market is a good proxy. Investors are betting billions that people don’t care about privacy and so far that bet has been good

Facebook is a natural monopoly. People have to use it, whether they like it or not, whether they care about privacy or not.

No one has to use Facebook.

No one has to use electricity, for a uselessly narrow definition of "have to".

Facebook's usefulness outweighs users' concerns about privacy, which leads me to conclude that users don't "actually" care about privacy. They might wish that Facebook were different, but that wish hasn't translated into loss of market share for Facebook.

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