But I always use McDonald's (although any restaurant can be used here) as the core of the conundrum of fake vs. real. Look at a corporate shot of a cheeseburger and compare it to reality. The marketing cheeseburger is the platonic ideal of the product -- it's fresh, perfectly prepared with care with all of the ingredients visible. The cheeseburger on the ground looks like a crumpled napkin in comparison.
Is the marketing cheeseburger fake?
When I look at some of the more image-conscious Facebook/Instagram people, some of them are kinda insane with editing and retouching. My wife has an old acquaintance who produces a highly "optimized" picture at least twice a month. (With substantial retouch to her face and usually other body "enhancements". In the age of Instagram+Photoshop, when does someone cross the line from marketing cheeseburger to fraud?