So stupid.
I actually think that roadworks people could fix this fairly simply though without requiring people to think. Instead of closing one lane and keeping the other open, close half of each lane - create a new single middle lane, then people won't be able to queue in the "right" lane.
After everyone is in single file you can shift them wherever you want.
Here's what I mean: https://imgur.com/a/rCw4vJ7