He could have written a much longer article on this if he wanted to; there are deeper issues related to this subject. The characterisation of this should be news-news (company releases a new wossname, generally not a problem) and politics-news where society decides what is happening and what should be done about it. The big question is really: How does "the societal discourse" handle complicated issues?

I don't see much evidence that society at large can take an interest in a subject and maintain a sophisticated position like "there isn't enough evidence here to form an opinion". The closest that seems to be achieved in practice is two interest groups completely at loggerheads, preventing any action due to their strident opposition of each other.

In game theory terms, is there a system where a consensus opinion and a focused group of crazies can coexist without compromising in the direction of the crazies? Because the power of a focused group of political extremists is so great that it distorts political action and has significant flow on effects to journalism as political forces vie for control of the public discourse. The type of discipline to deal with something like that is clearly beyond most citizens.