Why did they redesign it at all? The old logo references the character that indicates channel names. Perfectly reasonable for a chat app. Now that they are going public maybe they should change the logo to “$” so people know the company has changed focus.

Also it’s frustrating they call the new logo an “octothorpe” because that’s a name of the “#” character they used for their previous logo.

Apparently this was designed by the same people who came up with the uninspired “H” logo for Hillary in 2016. My initial reaction to that was “a shift to the right”. Which may actually align with Clinton’s moderate political views but was probably the wrong message.