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Hi Cadran, congrats on Elpha and this new birth! I'm Marie and I also created a place to support women in this industry, Women Make. I was wondering, why did you change the name?

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Thank you, Marie!

We landed on Elpha by riffing on the word alpha and the notion that we want to create a place where women come first. We combined alpha with the French word for she (“Elle”) to create ellepha and then shortened it to elpha from there.

Funny, I'm actually French! Nice name anyway :)

Did you have any concerns over brand confusion with Elfa, the shelving system owned by the Container Store, which markets itself heavily to women (and yes, I see the rich irony in that :) ).

Ha, we chose the name Elpha by riffing on the word alpha and the idea that we wanted to create a place where women come first. We combined alpha with the French word for she (“Elle”) to create ellepha. We shortened it to elpha from there. Plus, the .com was available. :)

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