Many YouTube publishers also maintain their own successful portal with paid subscriptions, memberships, product affiliations etc...
There is always plan B.
Google of course prefer 100% dependence on their platforms.
There is always plan B.
Google of course prefer 100% dependence on their platforms.
For most of them there isn't. They might have seperate portals which they earn money from, but the business still goes poof fast if they get banned from youtube. Without publishing on youtube they won't reach enough of an audience to have a sustainable business.
Twitch alleviates this somewhat for some youtubers. But we don't have to go far back in time to consider an era before that existed.
Of course, how you ever get remotely famous or established in the first place if the content you create is remotely vulnerable to false copyright claims is another question entirely...