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I think you're being pedantic. "Consumer" is more descriptive than your other words.

Edit: I appreciate your concern about consumerism and the effects of being treated like cattle, I just think more descriptive words create better conversions.

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Go on, develop the argument.

Shouldn't that be enough? The authors use more descriptive words to describe the circumstance, which creates better understanding. They could use, say, "humans", but not everyone uses their product and that would be a wasted opportunity for better language.

They're basically saying.... In a producer consumer economic design pattern....

"We're not just threads man!"

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