I’m not endorsing the campaign which is hurtful at a time when someone has just lost their job, but to interpret it as techbros holding coding up as the way of the future is a mistake. Most of these people are also skeptical of coding as a lasting career.

But this is the human condition. Every organization is prone to these kinds of things. And to some extent, every organization has to be self-interested and prone to value their own interests over those of anyone else.

Which isn't a statement of defeatism--it's worthwhile to curb this tendency, and to identify particularly bad instances of it. It's just that the media themselves are also subject to the human condition, and that despite pretending to be disinterested public servants, they have incentives of their own. And those incentives are only stronger and stronger due to the sheer desperation that the news industry finds itself in.

There's an old saying that you should never pick a fight with a man who buys ink by the barrel. The tech industry didn't just pick a fight with one of these men, it threatened the livelihood of all of them at once. So maybe, just maybe, we should price that in a little bit whenever we see yet another hit piece directed at the tech industry.

I think in this case the deep pockets would mainly be on the side of selling more genetic testing, as opposed to selling less. After all the pocket holders themselves aren't being tested.