There was a post earlier on YC about IPTV revolution ( http://news.ycombinator.com/comments?id=18996 ) happening in Europe. It seems to be ahead of the US in terms of marketing of the IPTV medium. This should obviously mean something -

1. Broadband is seriously ubiquitous, at least where it matters

2. TV shows in Europe are boring

3. People are inherently more lazy, this would mean most users are passive

4. IPTV companies/providers have done a better job marketing the medium

5. Internet activity is increasing for all Web segments in Europe. This could be attributed to 1.

The economics behind this statistic could be debatable. It could be one of many reasons, but there is reason to believe that, that 'reason' could be good enough to consider marketing aggressively in Europe.

Based on these possible inferences, how do you think one should market their Web 2.0 company in Europe? Or should the product/service be such that it doesn't require any special marketing effort in Europe?

Any thoughts on this one?