The media suffers from the same problem as the people who watch it, they're inseparable as a system. The problem is that everything has to fit in to the stories you already have running in your head. Nobody hits this limitation harder than people with new ideas and the capability to do new things. In the case of this victim, the new thing was GMO diagnostic tools, and the story that was already running in everybody's heads (if you permit me the liberty of guessing) was "nerds and women are fundamentally opposed on a metaphysical level."

This has a very practical takeaway for HN: if you ever find yourself pitching or selling, the question you need to be asking is, "how has my audience already thought of this idea."