For example, this is from the AncestryDNA (different company) terms of service:
By submitting User Provided Content to AncestryDNA, you grant AncestryDNA and the Ancestry Group Companies a perpetual, royalty-free, worldwide, sublicensable, transferable license to host, transfer, process, analyze, distribute, communicate, and display your submission for the purposes of providing Ancestry's products and services, conducting Ancestry’s research and product development, enhancing Ancestry’s user experience, and making and offering personalized products and services.
https://www.ancestry.com/cs/legal/dnaterms_2017_09_22_us?hid...
There's a feel-good statement elsewhere in the document about how the company won't disclose your info to third parties, but this grant of rights pretty much covers anything you'd want to do with a DNA sequence.
Privacy policies change, but grants of rights like this to a service like Ancestry are forever.
I imagine a future in which every casual DNA company has been hoovered into a single powerful corporation. All those rights granted by users will transfer to that new company. That company will be just as mean as Facebook (or Microsoft in its heyday), but 10x more powerful.