I assume their clickbait subsidizes their investigative journalism, a business model that gives me hope given the importance of investigative journalism. Unfortunately that hope is tempered by the recent round of layoffs.
[0] https://www.buzzfeednews.com/investigations [1] https://www.pulitzer.org/finalists/staff-buzzfeed-news
[0] https://theintercept.com/2019/01/20/beyond-buzzfeed-the-10-w...
[1] https://www.nytimes.com/2017/01/10/business/buzzfeed-donald-...
[2] https://townhall.com/tipsheet/mattvespa/2019/01/20/the-liber...