I remember when movies first started coming out on VHS and Beta (yes I'm that old). The video store that quickly popped up in my town quickly realized that renting a VHS player would help with sales and rentals; costing something like $10 a day (with 1 movie rental included). The problem was that they only had 10 players, so that if you didn't reserve one ahead of time, you were playing the lottery on high demand days. On weekdays there were plenty of players available, but on Fri/Sat nights it was crazy. The owner didn't have enough capitol to have players idle on the slow nights, so the problem wasn't resolved until everyone who could, bought their own player.
I see the same issue happening with any ride service model. Unless some part of it is being subsidized, I find it hard to see how a company will be able to have enough capacity for peak demand while not wasting a ton of capital. And if people have issues with getting a ride service, they'll buy their own, further complicating the profitability margins of ride service companies.