Yes, I agree it is inane. I think he’s trying to set up a vibe wherein this whole thing is separate from the “Mac people” scene. Doesn’t that make sense? The author is trying to establish his or her audience. He does this snidely, but I think that’s the goal: to exclude a certain cohort and to cozy up with another. I mean MacBook Air people wouldn’t find this compelling, and the author clearly doesn’t find the MacBook Air compelling, so he or she just nukes the whole platform to establish a niche.