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> storage is their core competency

Not so sure about that. I post in every one of these threads, but they deleted our honeymoon photos on my wife's account and then deleted my account several months later without notice. I wouldn't trust them with a swap file. Move fast and break things is a terrible mantra for a file storage company.

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Their core product is still storage, even if you had a bad experience. You may think Dropbox is a bad product, but OP's point still stands.

Isn't their core product the interface and software you use to access their storage?

Their core product is an interface, they resell cloud storage. Right?

Can't say that I've ever had an issue with the reliability or service at Dropbox. Not sure they're known for moving fast either, as the product has changed very little in 10 years.

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