Do you think that being a social media person is equally valuable to being a sysadmin? If so, why do sysadmins get paid more? It’s because fewer people have those skills, and everyone and their mother can most pictures on Instagram. There’s no reason to put people down, but the answer to your question is also pretty straightforward.
Also, in Russia, people don’t coddle each other like they do in The States, so if they think uploading things to social media isn’t skilled work, they just go out and say it. I personally find that refreshing on some level, because then you can actually talk to people straightforwardly. Russia sucks in lots of ways, but at least you can communicate with people directly there.