Positive PR hit for Apple vs minor inconvenience for competitor/client...easy decision by Apple.
If you've done business with Google or Facebook, they behave _exactly_ the same way.
There are contractual obligations for both parties. Taking retaliatory action that is not permitted by the terms of the contract will result in a lawsuit.
I can’t see Google coming out of anything like that unscathed. Best case they lose customers, worst case they get an anti-trust case thrown at them.
Unless there is something else that Google can do that will work in their favor that I’m missing.