While my eBook library is pretty something, the storage costs to rip my movie library onto hard drives would be cost prohibitive. I do keep physical discs of the movies I really enjoy, and generally only buy digital during sales. Most of the "value" in my digital movie collection comes from digital copy redeems.

Vudu does $5 sales all the time, and the way I see it, that's less than a movie ticket. So if I see it once, it was like going to see a movie, but with the theoretical hope of long-term persistence. The fact that MA insulates the risk of losing your titles across every major tech company adds to the comfort level now too, and as noted, nobody is losing their UV library when UV shuts down.