I don't use Facebook either and yet they still collect data on me. Its the same issue that happened with Experian leaking data on people who never did business with Experian.
I'd be comfortable calling that a line that got crossed
I'd be comfortable calling that a line that got crossed
I’m not defending them as a company. I do think the rest of the media is just as horrible and would seize a similar opportunity if given the chance.
We are in dire need of regulation here.
In many cases internet regulation, especially the sort that would curb data misuse, is a scarier line to cross.
Who cares? It is well known that the legal system trails technology by at least a decade. Therefore, it should be clear that we are discussing a line of an ethical nature, not a legal one.
It's easier to see with Experian because people pretty much never actually use their credit report actively but rather monitor it to know what the actual users will see about them. It's a metric about you rather than a metric for you. Same basic schema applies to the advertiser profile Facebook builds. They've just built a facade to get you to give them a lot of info willingly (in the case of users).
These are kind of opposite cases, aren't they?
With Facebook, their actual customers are people who want to have a relationship with you.
With Experian, their actual customers are people who you want to have a relationship with.
Just because you don't use Facebook doesn't mean that some other company isn't doing the same thing with your data, you just probably haven't heard of it.