I don't understand why FB is in hot water with the public for what they did. Users were informed that data collection was taking place and they were compensated for it. Now, was it wise on the users' part to join this program? Perhaps not, but last time I checked this is still a free country and people can sell their property for as much or as little as they want.
On NPR this morning I heard the argument that a lot of the detail of what is collected and how it is used is buried in the T&C. So what? Have we lost sight of personal responsibility? How naive are people? If you are getting something for free from a large corporation you're not getting it out the kindness of their heart. They are making money somehow. That is how the world works.
Panic, moral or otherwise, about this sort of stuff is going to push the tech industry into realm of regulatory capture. Well funded companies will be able to afford and absorb compliance costs where small bootstrapped startups, lifestyle businesses, and indie developers will be pushed out of the market.